Back to The CopyGUY writing examples.

This is submitted copy for a web candle business.
Written by Donald Neal McKay.

 

Pastry Candles Lead-in copy

 

“Nothing brings home the remembrances of gentler times than a special fragrance, oftentimes encountered when we were children. For many of us, the aroma of a fresh-backed pie right from the oven, can make the day’s stress and worries instantly disappear as we are carried back to a time of fond, warm memories.

 

“Wouldn’t it be wonderful to be able to replicate that cherished experience just by striking a match? Well, you can! With our American Pie series candles, you will welcome guests into your home amidst fabulous aromas that encourage glad tidings… and you can do it without having to bake a single pie. They smell wonderful, they look absolutely great! Even if you choose not to light them, the American Pie candles still give off their fragrance in the immediate area, wherever they are placed.

 

“These candles are very special. Not only for your friends and family, but you also deserve to enjoy an American Pie candle.”

 

***********************************************************************

 

Beverages Candles Lead-in copy

 

“Ask yourself, ‘When was the last time you saw a candle that looked good enough to drink?’ Well, chances are unless you’ve see our exclusive beverages candles, you haven’t. Our Fun Times beverages candles are so life-like to the actual drinks which they are patterned after we’ll wager that your guests, when they see these replications, will be surprised and amazed that the same time.

 

“We’ve observed the effect when done with clear acrylic, but to see a candle with such clarity looking like real liquid, definitely calls for a ‘double-take’ on the part of the beholder. These candles really do look like genuine recreational beverages.

 

“Be it a glass of cola, or a cup of cappuccino, a ‘Cape Codder’ with a sprig of mint or a margarita, our Fun Times beverages candles will compel you and your friends to want to pick them up and look at them closely. Everyone will wonder, ‘How do they do that?’ and ‘Where can I get one?”

 

 

Ocean Dreams Candles Lead-in copy –

 

“Our exclusive Ocean’s Dreams candles are compelling enough to make you do just that -- daydream about pleasant things. We have taken our candle making art to a higher level. We have developed, and made available for your enjoyment, crystal-clear candle wax. Have you ever seen anything like this? Clear gel candles with scuba divers and tropical fish held in suspended animation, stopped in motion as if they were in the ocean.

 

“As with all of our candle products, our Ocean’s Dreams candles will evoke comments and conversations from your friends as they marvel over the clarity and craftsmanship that’s represented in each candle. Of course they’ll pick up the candle and sniff it. Who can resist when the beautiful fragrance you’ve selected permeates the room?

 

“And, because our candles are so unique, what better gift for you to give those you love and care about? The Ocean’s Dreams candles are just perfect for that empty space on the coffee table or shelf. Pamper yourself and get away from it all with our Ocean’s Dreams candles.

 

“We offer different kinds of fish and colors for our Ocean Dreams line. Each additional item can be purchased for $1.25. Please e-mail your preferences.”

 

 

Home Page lead-in copy –

 

“There’s no denying it, candles are special to everyone. There is nothing so satisfying when it’s first caught sight of than a burning candle. Especially, if the candle has a wonderful fragrance. Candles just make the world a nicer place to be in.

 

“The candles of (your business name goes here) are not only wonderful when they are burning, but work their magic, also, when they aren’t lit. As you view the candles we are offering, you will immediately see that they aren’t like your usual candle product. Our candles look good enough to eat, drink and if you dream hard enough, vacation in. And, because our candles are presented in the appropriate glassware, they will have you convinced that you’re looking at the real thing.

 

“What is so exclusive about our candles is that they are made of a gel composite, and it’s because of this exclusive formulation that allows for the transparency of the candle. Also, our gel composite can be scented with any of the scents we have listed and we can embed decorative objects within the candle, thus creating a whole new and unique concept of decorative candle.

 

Curious? Then by all means explore our site and be prepared to do some shopping, because you have just come upon the source for the perfect candle gift for not only yourself, but your dear friends as well.

 

 

Individual Candle Items

 

Beverages –

 

Cola –

 

Just poured from the bottle and waiting there for someone to drink it. Our Cola candle looks that inviting and, best yet, when it burns it has the smell of just-poured cola. The exclusive gel composite candle comes in a genuine, reusable cola glass that measures ‘X’ inches tall. As with all of our candles, you have the choice of any of our listed fragrances. Just the right accent for the game room or the summer porch.

 

 

Cappuccino – Just wonderful! And, you can choose any fragrance you want from the drop down list.

 

“When did you make the cappuccino?” That will be the first question when guests see our delightful cappuccino candle in your home. The next question will be: “Can I have one?” It looks that real, and to add to the illusion, our exclusive gel composite candle is topped with ‘whipped cream’. Provided in an authentic, reusable cappuccino cup, this candle stands ‘X’ inches in height. Just wait until you hear your guest’s glowing comments about your ‘unique Cappuccino Candle’ Perhaps you’d prefer another fragrance? Just choose the one you want from our drop-down list.

 

 

Beer in Pilsner Glass

 

Just poured from a cold bottle… our Beer in Pilsner Glass candle will transfix you and your friends. “How do they make candles with transparent wax?” And, “Look, it’s got the bubbly foam!” An amazing candle that will keep everyone spellbound as they watch it burn. Talk about conversation pieces…! The exclusive gel composite candle comes in a genuine pilsner glass, standing “X” inches tall. . As with all of our candles, you have the choice of any of our listed fragrances. Talk about the perfect game room decoration – the Beer in Pilsner Glass is it!

 

 

Margarita Candle

 

Shades of the popular song, our ‘Margarita-ville’ version is absolutely the ultimate in candle replication. Served in the appropriate authentic glassware, and measuring “X” inches tall, our exclusive gel composite Margarita Candle is so realistic that we’ve made sure the glass has the mandatory salted rim. And, what’s that sticking up there?! Yes! A slice of lime! Yum! Irresistible! “No, you can’t drink it… but, we can’t blame you for trying. Perhaps you’d prefer another fragrance? Just choose the one you want from our drop-down list.

 

 

Champagne Candle

 

“Happy New Year’s!” Or, as the occasion merits, “Happy anniversary, darling.” So real looking, so spell binding … so fascinating. Our Champagne Candle is so amazing in its faithfulness to the real thing, one of your guests will, in fact, attempt to drink it! Clear amber champagne colored wax – and with the bubbles, no less! Can you imagine a setting of, say, six of our exclusive gel composite Champagne Candles lit at the same time. What a centerpiece for a festive occasion! And, yes, the candle comes in an authentic champagne glass measuring “X” inches tall. . As with all of our candles, you have the choice of any of our listed fragrances.

 

 

Dreamsicle Candle -

 

“Dreamsicle” – our proprietary name for a candle that appears to be a wonderful beverage and yet evokes, for many of us, childhood memories of when we last had an ice-cream sickle. The stick may be missing, but the color is identical and for our special Dreamsicle candle, we’ve added a slice of orange right by the wick. And, when you light it, the exclusive gel composite Dreamsicle candle smells exactly like the ice-cream treat you fondly remember. The Dreamsicle candle comes in a tumbler measuring “X” inches tall. Perhaps you’d prefer another fragrance? Just choose the one you want from our drop-down list.

 

 

Cape Codder Candle -

 

Sometimes ‘colors’ make you thirsty. Our Cape Codder candle holds true to looking like the real thing: vodka and cranberry juice. Of course, you can’t ‘see’ the vodka, but you sure can see our replication of the wonderful red cranberry juice. Our exclusive gel process gives you a candle that not only looks scrumptious, but as is the case with all of our candles, you have the choice of any of our listed fragrances. And, ‘yes’ the Cape Codder is garnished with a slice of lime. And, ‘double yes’, you can have your choice of fragrances.

 

 

American Pie Candles

 

Apple Pie Candle

 

Multi-wicked for even burning, our Apple Pie Candle will make you forget the cares of the world. As if you were right back in grandma’s kitchen, eagerly awaiting pies in the oven, you will thoroughly enjoy the aroma from our Apple Pie Candle. Measuring a full “X” inches in diameter, and like our other pies, the exclusive gel composite Apple Pie Candle comes either as a pie alone, or you can order the optional Black Wire Holder. Truly, a conversation piece and a wonderful decoration-accent for the home. Perhaps you’d prefer another fragrance? Just choose the one you want from our drop-down list.

 

 

Blueberry Pie Candle

 

Luscious blueberries and a perfect colored crust, our Blueberry Pie Candle looks so good that your guests will have a difficult time resisting picking up this candle and attempting to eat it. Of course, once the Blueberry Pie Candle is lit, the temptation to eat should be curbed and your will be more than contented just taking in the absolutely wonderful aroma of fresh-baked blueberry pie. The Blueberry Pie Candle measures “X” inches across and like our other American Pie Candles, can be purchased as the pie alone or with the optional Black Wire Holder. . As with all of our exclusive gel composite candles, you have the choice of any of our listed fragrances.  A wonderful decoration-accent piece for the home.

 

 

Strawberry Pie Candle

 

Absolutely decadent! That’s what people say when they first see our Strawberry Pie Candle. The plump redness of the strawberries makes the beholder definitely want to savor this candle. The glazed crust looks wonderfully inviting and when lit, the aroma of strawberry permeates the home. Multi-wicked for even burning, our Strawberry Pie Candle becomes an immediate conversation piece when friends and family behold it. An amazing replication of a real strawberry pie, our wonderful candle measures “X” inches across, and like our other exclusive gel composite American Pie Candles can be purchased as a single pie or with the optional Black Wire Holder. The Strawberry Pie Candle is as ‘luscious looking’ as it gets! Perhaps you’d prefer another fragrance? Just choose the one you want from our drop-down list.

 

 

Ocean Dreams Candles

 

Skin Diver Candle –

 

Maybe you had fun scuba diving last year… maybe you just want to get away and do some diving this year. Here’s the candle for you! Our Skin Diver Candle allows you to slip away to the vacation in your dreams. Molded with an ‘ocean floor’ bottom and wax that’s water clear, our Ocean Dreams Skin Diver Candle also puts you into the scene in the form of a little skin diver swimming among the ocean’s splendors.  As with all of our exclusive gel composite candles, you have the choice of any of our listed fragrances.  Measuring “X” inches in diameter, and in a rounded votive glass, our Skin Diver Candle is the perfect gift for yourself or a friend who just wants to ‘get away’. If you’d like to add extra embedded objects or colors, send us an e-mail and tell us what you want.

 

Fish Candle

 

Ready to be transfixed and let your mind wander? Our exclusive Fish Candle is just the thing to calm you down after a hectic day. Go on. Let yourself dream and relax thinking of the beauties of a fish swimming in clear water. Need a ‘special something’ for a friend (or yourself) who owns an aquarium? This is the perfect gift! Coming in its own short-stemmed snifter goblet, measuring “X” inches high, our Ocean Dreams Fish Candle will thrill you… especially when you smell the Ocean Mist scent. Just wonderful! And, you can choose any fragrance you want from the drop down list. And remember, the embedded fish and colors can be customized. Send us an e-mail telling us what you want.