(This is an actual sales letter that is currently in the process of carrying out its mission. The names contained in the letter have been changed to maintain privacy. This is copyrighted material.)
Dear Mrs. Robinson,
Hello, My name is Charles Starling, and I want to tell you how I took a good idea and made it work better for luxury real estate brokers to present luxury properties to the world's wealthy buyers. It's called Pure Class and can be found beginning February 1, 2006, at www.pureclassrealty.com. This site was designed for you, the certified luxury properties realtor and the power behind the Pure Class website will be its aggressive advertising and marketing campaigns. I'll explain more about this in a moment.
But first, as a certified luxury realtor, you are aware that affluent buyers around the globe are often on the move throughout the year. These buyers frequently occupy three or four different estates as the seasons change. They have homes in the mountains, at the beach, along with residences in exotic locations. More and more wealthy buyers turn to the Internet for their source of available real estate properties... and this is where Pure Class Real Estate comes in.
I am extending to you a very exclusive offer to list your best, big-ticket properties on www.pureclassrealty.com. It's 'exclusive' because I'm inviting only 1,000 certified luxury realtors to join. Pure Class is committed to showing only the finest homes available anywhere. Because you have been invited to join this exclusive enterprise, you will be able to display an unlimited number of listings. You read correctly: unlimited listings. In addition, you will have your own realtor's profile page, including your business photograph, and with all your contact information clearly visible and tastefully presented.
While it is true there are other websites offering similar services, let me explain where Pure Class is vastly different. Pure Class is personal with me. I am driven to make www.pureclassrealty.com. the best luxury real estate listings site on the Internet. I will accept nothing less for myself, or for my subscribers. The ensure the success of Pure Class, I have initiated a two-front advertising offensive: Full page journal ads introducing Pure Class will be appearing in The Dupont Registry of Fine Homes and in Unique Homes Magazine promoting www.pureclassrealty.com.. Our advertising campaign in these magazines will be on a continual basis with the plan on driving buyers to your listings.
The second advertising 'offensive' deals with Internet search engines. When a buyer does a Google, or Yahoo, search for 'luxury homes', 'luxury real estate', 'luxury properties', 'estates', 'mansions', etc., I guarantee you that www.pureclassrealty.com. will appear in the top three listings on the first search page; something that's called Pay Per Click, and it will bring prospects to your listings. These two promotion initiatives make Pure Class different than the other listings services. I will aggressively advertise and promote Pure Class. That's my promise to you.
Pure Class' website is scheduled to go 'prime time' February 2006. We already have a prototype web presence in place, and I encourage you to visit and get to know us at www.pureclassrealty.com. and see for yourself just how sophisticated the site is presented. View the sample listings and envision how your properties, and you, will fit in. You'll be able to view the actual magazine ads I will be running and you'll also be able to subscribe to Pure Class' exclusive listing services. I've got to tell you, this is exciting!
The pre-launch lisitng fees are very reasonably priced. Each of the 1,000 invited certified luxury realtors will be able to upload an unlimited number of listings – in addition to having their own realtor's profile page for the limited-time, introductory annual price of $499.95. In addition, I plan on offering only 250 sophisticated and tastefully designed, banner ads at the limited-time, pre-launch introductory annual price of $799.95. And, here's the best part – subscribe now and be billed for the service at a later date, and in addition, I'm offering you a sign-up bonus of a free banner ad design. Our Customer Service team will assist you with any technical inquiries and details.
Very important for your peace of mind: Pure Class is not a commission sales site. It is a realtors' exclusive properties listing site. You will be charged only for the listing service and for any banner ad placements. I am not out to profit from your good name and reputation, but to provide an exclusive professional realtor service. A large percentage of your yearly subscription fee will be invested into our continuing ad campaigns, as Pure Class is determined to succeed.
I'm sure you have questions. So, go visit www.pureclassrealty.com. and read through our Q & A section, and view our exciting innovative approach to luxury homes marketing. If you need further information, you can contact me via e-mail at: sales@pureclassrealty.com or you can call toll free: 1-800-655-4847.
Mrs. Robinson, I'm looking forward to having you join us at Pure Class Realty.
Sincerely,
Charles Starling
p.s. This is a remarkable offer where you can focus your best luxury listings for presentation to the world's wealthy buyers. Act now! Do not let this opportunity pass you by, as we will have a maximum of 1,000 listings members and only 250 banner ad subscribers. Together, we can make luxury real estate Internet property listings history.
